Retail MLM sales are one of the most important pieces to examine when looking at any network marketing business. If there is not a retail component to the business, you must truly begin to question the true objective. Many network marketing companies come under deep suspicion, because they seem to lack any true retail structure. When money is only made by the recruiting of others, who pay a fee to join, the line between business and pyramid scheme gets very blurry and very thin.
Another important consideration of the MLM retail pictures is the existence of a market, outside of the company distributors, for their products and services. In fact, just this past week I was evaluating a company for possible addition to my business portfolio. Many of the rising stars in the network marketing world have joined this company, brining a lot of publicity and attention with them. When I could not see a market for their product outside of their distributors who were fulfilling their autoship requirements, I decided not add this company to my business. Since their product could be obtained at a cost savings through other channels, their business became much less attractive.
I am very particular about the presence of a strong retail operation in all of my businesses. Companies that have great brand recognition and customer loyalty outside of their distributor network are the businesses that I prefer to represent. In my own business the vast majority of my product sales come from outside of my network marketing team. Because of the traditional retail model used by these companies, I have been able to establish a profitable retail operation.
When you examine the companies with longevity in this industry, you find names like Fuller Brush, Avon, Mary Kay, Forever Living, Amsoil, Tupperware and Shaklee. These business were built on a strong direct sales program, that maximizes the leverage of the network marketing model. These companies do not make headlines for being investigated for questionable business practices and because of this, their names are trusted in the retail market place.
I want to encourage you to use common sense and the mind God gave you when you are evaluating network marketing opportunities. Carefully examine the "true" business of the company. You may want to step back if the only money being made is through recruting bonuses and initial distributor kits. Although there is money to be made in those types of arrangements, they also tend to be short lived.
A company that uses retail MLM sales may not be very sexy, but it is much more likely to endure for the long term.
If you enjoyed this post please ‘like & share’ this page.Another important consideration of the MLM retail pictures is the existence of a market, outside of the company distributors, for their products and services. In fact, just this past week I was evaluating a company for possible addition to my business portfolio. Many of the rising stars in the network marketing world have joined this company, brining a lot of publicity and attention with them. When I could not see a market for their product outside of their distributors who were fulfilling their autoship requirements, I decided not add this company to my business. Since their product could be obtained at a cost savings through other channels, their business became much less attractive.
I am very particular about the presence of a strong retail operation in all of my businesses. Companies that have great brand recognition and customer loyalty outside of their distributor network are the businesses that I prefer to represent. In my own business the vast majority of my product sales come from outside of my network marketing team. Because of the traditional retail model used by these companies, I have been able to establish a profitable retail operation.
When you examine the companies with longevity in this industry, you find names like Fuller Brush, Avon, Mary Kay, Forever Living, Amsoil, Tupperware and Shaklee. These business were built on a strong direct sales program, that maximizes the leverage of the network marketing model. These companies do not make headlines for being investigated for questionable business practices and because of this, their names are trusted in the retail market place.
I want to encourage you to use common sense and the mind God gave you when you are evaluating network marketing opportunities. Carefully examine the "true" business of the company. You may want to step back if the only money being made is through recruting bonuses and initial distributor kits. Although there is money to be made in those types of arrangements, they also tend to be short lived.
A company that uses retail MLM sales may not be very sexy, but it is much more likely to endure for the long term.
Carl Willis
skype: carlso20
Click Here to work with me personally!
PS: Earn $500 Per Day The Easy Way Here!
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