Wednesday, November 28, 2012

MLM Downline Training Tips

It is certainly not a secret that the MLM downline is the true power source of your multi level marketing business. Without using the synergy created by your multilevel marketing group, your business will never go beyond the level of just being a direct sales sole proprietorship. MLM downline training is the key to having a poweful group in your Network marketing business. Your group members need to know the skills, tactics and methods that are going to allow for their success in network marketing. You will find three critical areas that each participant in your downline team ought to be coached in to obtain optimal results.

The primary area of coaching is MLM lead generation. Without effective lead generation methods, your team members will likely find themselves lacking in people to discuss the products or business opportunity of your MLM company with. This instruction should include techniques for both offline and online lead generation. Traditionally we have always asked our team members to develop a list of friends, family members and contacts. This kind of training should take them beyond this basic starting point and into things like blogging, social media and article marketing for network marketing lead generation. This training should really be carried out not simply through lecture, but also hands on experience of utilizing these different marketing tools.

The next section of training for your network marketing downline is presentation skills. This training should include both the presentation of product and the presentation of your network marketing opportunity. This again should focus on several levels of presentation such as face to face, via telephone and over the internet. Added to this overall presentation process are such areas as follow up, appointment setting and asking for the order or enrollment. Again this section of training should include on the job training and not simply lecture.

The last section of training for your MLM downline is replication. This coaching should focus on educating your distributors to coach other people. As you teach a skill or strategy to a distributor, you should then make them accountable for teaching it to someone else. This kind of coaching needs to be almost exlusively done by using practical methodology. Handing a distributor charge for teaching a skill they were shown will not only strengthen that skill, but it will cause them to enhance that ability as well.

If you concentrate on these three issues with each part of your team, you will develop a strong and productive MLM downline. The working knowledge of each participant in the downline will aid in robust duplication in your network marketing business.



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Carl Willis
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